Data source:Google Ads

Google Ads Data Studio Template

Understand where your Google Ads budget goes and what it delivers. This Google Ads Data Studio template brings campaign performance, search and display results, keywords, landing pages, audiences and trends into one clear reporting experience.

Google Ads Performance Dashboard

Active preview: Overview
Official TemplateData Studio

Google Ads Data Studio Template

€39€70Save 44%
One-time purchase
Quick Setup
Fully Editable
One-Time Purchase
Fully Customizable
Make Your Own Copy

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Google Ads Data Studio Dashboard Overview

Turn your Google Ads account data into a clear view of advertising performance. Instead of switching between multiple campaign, keyword and audience reports, use one dashboard to review spend, visibility, clicks, conversions and efficiency across your campaigns.

The report is designed for PPC specialists, performance marketers, agencies and businesses that need a consistent way to review results, identify trends and communicate performance to stakeholders.

Why Use a Google Ads Reporting Template Instead of Building One from Scratch?

Start with an organized reporting framework and spend more time analyzing campaigns instead of designing charts and tables.

Spend less time building reports

Use ready-made report layouts instead of recreating tables and charts.

Review campaigns in one place

Move from account-wide performance to Search and Display campaign views.

Understand budget efficiency

Compare advertising cost with conversions and conversion value where available.

Present client-ready insights

Share a consistent reporting view with colleagues or clients.

Customize your dashboard

Adjust the editable template to match your reporting needs and branding.

What's Included in This Google Ads Data Studio Template?

Explore five reporting sections covering nine dashboard views, from high-level account results to more detailed campaign and audience analysis.

Pages & Reports

Overview

See account-level performance with headline advertising metrics, trends over time, campaign-type cost distribution, campaign comparisons and geographic performance.

Campaign

Review campaign performance in three views: Overview for cross-campaign comparisons, Search for search campaign results, and Display for display campaign results. Examine cost, conversions and performance trends alongside campaign-level tables.

Keywords

Investigate keyword performance and landing page results in dedicated views. Compare visibility, traffic, costs and conversion-related metrics to find opportunities for optimization.

Audience

Explore audience segment performance and geographic distribution. Use the Audience and Location views to compare where advertising activity and results are concentrated.

Time

Study performance across time periods with trend charts and a detailed time-based table. Compare spend and conversion-related results to spot changes and recurring patterns.

Track Your Most Important Google Ads KPIs

Impressions
Clicks
CTR
Cost
Average CPC
Conversions
Conversion Rate
Cost per Conversion
Conversion Value
Campaign Performance
Geographic Performance

How to Set Up Your Google Ads Data Studio Template

Connect your Google Ads account and adapt the report to your needs. No code is required for the standard connection.

1Purchase the dashboard
2Open the provided template
3Make your own copy
4Connect your Google Ads account
5Check the data and date filters
6Start analyzing campaign performance
Zero coding knowledge required. If you ever need assistance, contact OptimCamp support.

Frequently Asked Questions

Everything you need to know about licensing, setup, and compatibility.

You need access to a Google Ads account and a Google account with the permissions required to connect that data in Data Studio.

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